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Valuation

How eCommerce and DTC brands are valued: verified profit, SDE and EBITDA, add-backs and what moves the multiple.

ValuationeCommerce valuation multiples: what actually moves yoursThe multiple is how many years of verified profit a buyer will pay for today, and it measures risk. It rises with a long, stable track record, several products and channels, repeat customers and little dependence on…August 29, 2026 · 5 min read

ValuationAdd-backs: what you can and can't add back when you sell your storeAdd-backs are costs in your accounts that a new owner won't have, like your salary, personal expenses or a one-off rebrand. Each one raises the profit a buyer values, but only if you can prove it with an invoice, a…August 25, 2026 · 6 min read

ValuationSDE vs EBITDA: which profit number buyers use for your storeSDE (seller's discretionary earnings) is the profit one owner-operator takes out of the business, before their own pay and personal costs. EBITDA assumes a paid manager runs it. Smaller owner-run stores are usually…August 20, 2026 · 5 min read

ValuationHow much is my Shopify store worth? A plain-English guideA Shopify store is valued on the profit a buyer can verify, not on revenue. Buyers take 12 to 24 months of cleaned-up profit and apply a multiple that reflects how reliable and transferable that profit is. Two stores…August 18, 2026 · 6 min read