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Preparing to sell

What to fix in the months before a sale: clean numbers, transferable accounts, suppliers and less dependence on you.

Preparing to sellSuppliers and inventory: what buyers check before they buy your brandWhen you sell an eCommerce brand, inventory is either included in the price at an agreed normal level or paid on top at landed cost, counted close to closing. Buyers also check your suppliers: written terms,…September 19, 2026 · 6 min read

Preparing to sellSelling a brand that lives on Meta ads: how buyers see the riskIf most of your sales come from Meta ads, a buyer is buying channel risk: rising costs, creative fatigue, a disabled account. They'll check acquisition costs over time, contribution margin after ads, account history…September 5, 2026 · 5 min read

Preparing to sellWhen is the right time to sell your eCommerce business?The best time to sell an eCommerce business is when it's growing or holding, has at least 12 months of numbers that hold up, and you don't need to sell. Founders who wait until they're tired usually sell late, after…September 3, 2026 · 5 min read

Preparing to sellHow to clean up your P&L before selling your eCommerce storeA clean P&L for a sale is monthly, built on cash actually collected, with landed product costs, ad spend by channel and no personal expenses mixed in. It must reconcile with your bank and payment payouts. Without it,…September 1, 2026 · 6 min read

Preparing to sellOwner dependence: why a store that runs through you sells for lessOwner dependence is how much of your store only works because you're there: supplier relationships, ad accounts on your profile, creatives you make, knowledge in your head. Buyers price it as risk and as a cost to…August 27, 2026 · 6 min read

Preparing to sellHow to prepare your eCommerce business for sale: a 12-month planPreparing an eCommerce business for sale means making its profit easy to verify and easy to take over. Start about 12 months out: separate your money and build a clean monthly P&L, move every account into the…August 22, 2026 · 5 min read