M&A advisory for eCommerce brands
Sell your eCommerce brand at the right price.
Valuation, preparation and sale to qualified buyers.
Every deal followed personally by Max Schipilliti, from the first call to the signature. You pay us only when you sell.
- 24hAnswer on your free valuation
- 0Upfront costs
- NDABefore your brand name is shared
Watch the intro
The data-driven broker for eCommerce exits.
Valuation, preparation, qualified buyers and closing.
- Free valuation, answer in 24 hours
- Zero upfront costs
- Commission only at closing
- NDA before your brand name is shared
- Verified Flippa Brokers
- Direct network of qualified buyers
On Flippa and off-market
We're Verified Flippa Brokers. Your brand can be presented on Flippa, the international marketplace for buying and selling online businesses, and to our direct network of qualified buyers.
Operators, not only advisors
Max Schipilliti has been building eCommerce brands since 2019, and has bought and sold stores himself. We read your numbers the way a buyer will.
Confidential by default
Your brand name stays private until a buyer signs an NDA. Until then, your numbers circulate only in anonymous form.
How it works
From valuation to closing.
Four steps, with one person following your deal from the first call to the signature.
Free valuation, answer in 24 hours
We look at 12–24 months of numbers: cash collected, costs, ads, returns. You get a realistic value range and a list of what to fix before going to market.
Preparation of numbers and accounts
A clean monthly P&L, accounts and suppliers that can be transferred, processes written down. This is where price is won, and the step most founders skip.
Confidential search for qualified buyers
We approach selected buyers, on Flippa and in our direct network. Your brand name is only shared with those who have signed an NDA and are genuinely interested.
Negotiation, due diligence, closing
We handle the offers, the buyer's checks and the terms: payment schedule, handover, non-compete. You sign when the deal is right.
Where the value is
Same profit. A different multiple.
A buyer pays annual profit times a multiple. The multiple is the part you can still move before going to market.
Profit from one recent spike
12–24 months of stable profit
It rises with stable profit, more than one channel, little dependence on you and customers who come back. It falls when the numbers can't be verified.
Illustrative multiples, not a market reference or a promise on your store. Your range comes from your own numbers.
What we look at in your valuation
Cash collected, not dashboard revenue. Costs, ads, returns and fees, cleaned of personal and one-off items. Then everything that makes that profit more or less reliable for a buyer.
What lowers your price
Your price is set before the negotiation even starts.
Buyers check the numbers, then they check you. These are the five places offers drop.
Price cut 01
You show your Shopify revenue.
Buyers look at cash collected. Refunds, chargebacks, failed deliveries and returns open a gap. If you don't explain it, they will. Downward.
Price cut 02
Your profit is a gut feeling.
Personal expenses on the business account. Shipping you never charged back. Ads on three different cards. Without a clean monthly P&L, every doubt becomes a discount.
Price cut 03
Everything runs through your phone.
Suppliers text you. The ad account sits on your personal profile. You make the creatives. A buyer asks what's left when you leave. If it's little, they pay little.
Price cut 04
One channel. One product.
If most sales come from Meta ads on a single product, the buyer is buying risk. A second channel or repeat customers change the conversation.
Price cut 05
You decide to sell when you're already tired.
If sales have been sliding for months, the data shows it. A business that grows or holds sells well. One you're letting go of doesn't.
Who buys
The right buyer is selected, not found.
Not “someone on the internet”. Three profiles, each looking for something different. Pitch to the wrong one and the deal stalls.
Buyer 01
Funds and aggregators
They buy several brands and run them together. They want clean numbers, written processes and a business that runs without the founder. The strictest in due diligence.
Buyer 02
eCommerce operators
They already have stores and a team. They buy the brand, the product and the customers, then plug in their own machine. They look at margins and untapped upside.
Buyer 03
Companies in your industry
Manufacturers or distributors who want a working direct-to-consumer channel. If your brand fits what they already do, they can pay more.
Looking to buy a brand? See the anonymous listings →
How we get paid
You only pay us when you sell.
Free valuation
An answer within 24 hours, on your real numbers. No commitment to sell.
Zero upfront costs
Nothing to pay before the sale. We only win when you do.
Commission only at closing
The percentage depends on the size of the deal, and you get it in writing before signing anything.
FAQ
Questions founders ask us first.
Is the valuation really free?
How much does WiseExit cost?
How do you value an eCommerce store?
Will my suppliers, team or competitors find out?
How long does it take to sell?
I'm not ready to sell. Should I still ask?
From the blog
Notes on selling an eCommerce brand.
After the sale: handover, non-competes and life after the exit
After you sell an eCommerce business, you usually stay on for a handover period, may still be waiting for part of the price, and are bound by a non-compete for a set period and market. Then you get your time back. Knowing these terms before you sign, and planning what comes next, is what makes the exit feel like a real Exit.
Taxes when selling an online business: what to ask your advisor
How much tax you pay when selling an online business depends on your country, whether you sell shares or assets, how the price is allocated, when you're paid and which reliefs apply. This isn't tax advice: it's the list of questions to take to your advisor before you sign a letter of intent, because the structure is hard to change afterwards.
Seller financing: should you lend the buyer part of the price?
Seller financing means you let the buyer pay part of the price over time, with interest, instead of at closing. It can widen the pool of buyers and close a financing gap, but your money then depends on the buyer's ability to pay and on how they run the business. Protect it with a solid down payment, security, clear default terms and regular reporting.
What is your store worth today?
We analyse your numbers and show you what weighs on your valuation. Free and confidential.
- Answer in 24 hours
- Zero upfront costs
- Commission only at closing