For founders
Every eCommerce founder deserves a real Exit.
Not a quick sale. We value your store on its real numbers, prepare it for buyers, find the right one confidentially and handle the deal until it closes.
You only pay us when you sell.
When to sell
The best time to sell is when you don't need to.
Founders who sell out of necessity negotiate badly. These are the signs it's time to look at it seriously.
Sign 01
Your product is at its peak.
Every DTC product has a cycle: launch, growth, saturation. If acquisition costs climb month after month, peak value is now, not next year.
Sign 02
You have 12 months of numbers that hold up.
Many buyers start considering a business from here. If you're there, you have something concrete to put on the table.
Sign 03
Your head is already somewhere else.
A new project, a new product, the need to step back. The business feels it: fewer tests, fewer creatives, stalled growth. And it shows in the data.
Sign 04
The next step needs money or a team you don't have.
Inventory, new markets, people. If you don't want to do it, someone set up for it will pay for the work you've already done.
Objection
“I'm not ready to sell.”
How it works
How an eCommerce sale actually works.
From the first valuation to money in your account. The steps, and where deals fall apart.
Valuation
We analyse 12–24 months of numbers: cash collected, costs, ads, returns. You get a realistic value range and a list of what to fix before going to market. Free, and with no commitment to sell.
Preparation
Clean monthly P&L, transferable accounts and suppliers, written processes. We prepare an anonymous teaser and the full information pack buyers will ask for.
Finding the buyer
We approach selected buyers confidentially. Your brand name is only shared with those who have signed an NDA and are genuinely interested.
Offers and negotiation
We compare offers side by side, not just on the headline price: how much at signing, how much later, and on what conditions.
Due diligence
The buyer checks everything you've stated. We prepare the answers with you, so the numbers hold up and the store keeps running while it happens.
Agreement and payment
You often don't get everything at once: part at signing, part tied to the results of the following months. We make sure these terms are as clear as the price.
We handle all of it, from valuation to signing, with one person following your deal from start to finish.
Before you sell
Months before selling, fix these four things.
None of them needs more sales. All of them change what a buyer will pay.
Fix 01
Separate your money.
One business account, one card for ads, no personal expenses. A buyer should read your P&L without asking what each line is.
Fix 02
Put everything in the company's name.
Ad accounts, domain, Shopify store, supplier agreements. What sits on your personal profile can't be transferred cleanly.
Fix 03
Write down how the business runs.
Ordering, customer service, ads, returns. If it only lives in your head, the buyer is buying you. And you're not for sale.
Fix 04
Keep the numbers moving until the end.
A store that holds or grows during the sale keeps its price. One that slips while you negotiate gives the buyer a reason to renegotiate.
Selling alone
Selling your store on your own looks simple. Until the first offer arrives.
Four things founders underestimate when they sell without support.
Underestimated 01
The first offer is rarely the best one.
Buyers often open low to see how you react. Without other offers on the table, you have nothing to compare it to.
Underestimated 02
Confidentiality leaks fast.
Share your numbers with the wrong person and your supplier, your team or a competitor may hear about it before any deal is done.
Underestimated 03
Due diligence takes months, not days.
Documents, questions, checks, more questions. Running it while also running the store is when performance drops.
Underestimated 04
The contract is half the deal.
Payment schedule, handover, non-compete, guarantees. Terms accepted in a hurry can cost more than a lower price.
After the sale
Selling your store isn't the end. It's a handover.
Most founders picture the money. Few picture the months after signing. Here's what usually happens.
After 01
You stay on for a transition.
Buyers usually ask for a handover period: introducing suppliers, explaining the ads, answering questions. Its length is agreed in the contract.
After 02
Part of the price may come later.
Many deals include payments tied to the following months' results. Read those terms as carefully as the headline price.
After 03
You can't open the same store next door.
Most agreements include a non-compete for a set period and market. Know the limits before you sign, not after.
After 04
You get your time back.
No more ad accounts at midnight, supplier chats or stock emergencies. That time goes to the next project, or to nothing at all.
Plan your Exit before you need it.
A valuation shows what you'd walk away with today, and what would change it.
- Free valuation, no commitment to sell
- Zero upfront costs
- Commission only at closing