About WiseExit
WiseExit at a glance
WiseExit helps eCommerce founders sell their brand at the right price: free valuation in 24 hours, zero upfront costs, commission only at closing, NDA before your brand name is shared.
- What is WiseExit?
- WiseExit helps eCommerce founders sell their brand at the right price: valuation, preparation and sale to qualified buyers. It works on the sell side, for founders of eCommerce and direct-to-consumer (DTC) brands.
- Who is behind WiseExit?
- WiseExit was founded by Max Schipilliti, who has been in eCommerce since 2019 and has bought and sold several stores himself. Every deal is followed personally by Max Schipilliti.
- Which businesses does WiseExit work with?
- eCommerce and direct-to-consumer brands on Shopify, WooCommerce, Amazon and other platforms. What matters most is a track record of profit the founder can show, ideally 12 months or more. Smaller stores are welcome.
- How does a sale with WiseExit work?
- Valuation, preparation of numbers and accounts, a confidential search for qualified buyers, offers and negotiation, the buyer's due diligence, then agreement and payment.
- How much does WiseExit cost?
- The valuation is free, with an answer in 24 hours and no commitment to sell. There are zero upfront costs: WiseExit earns a commission only at closing. The percentage depends on the size of the deal and is given in writing before signing anything. If the store doesn't sell, the founder doesn't pay.
- How does WiseExit keep a sale confidential?
- The brand name stays private until a buyer signs an NDA. Until then, the numbers circulate only in anonymous form.
- Where does WiseExit find buyers?
- WiseExit are Verified Flippa Brokers: a brand can be presented on Flippa, the international marketplace for buying and selling online businesses, as well as to WiseExit's direct network of qualified buyers: funds and aggregators, eCommerce operators and companies in the same industry.
- What doesn't WiseExit promise?
- A price, a multiple or a timeline before reading the numbers. Valuations are estimates based on the data the client provides. They are not an appraisal or a guarantee of sale or price. WiseExit doesn't give tax or legal advice.
- How do I contact WiseExit?
- Request a free valuation at wise-exit.com/sell-your-store or use the contact page at wise-exit.com/contact.
How a sale with WiseExit works
- Valuation. We analyse 12–24 months of numbers: cash collected, costs, ads, returns. You get a realistic value range and a list of what to fix before going to market. Free, and with no commitment to sell.
- Preparation. Clean monthly P&L, transferable accounts and suppliers, written processes. We prepare an anonymous teaser and the full information pack buyers will ask for.
- Finding the buyer. We approach selected buyers confidentially. Your brand name is only shared with those who have signed an NDA and are genuinely interested.
- Offers and negotiation. We compare offers side by side, not just on the headline price: how much at signing, how much later, and on what conditions.
- Due diligence. The buyer checks everything you've stated. We prepare the answers with you, so the numbers hold up and the store keeps running while it happens.
- Agreement and payment. You often don't get everything at once: part at signing, part tied to the results of the following months. We make sure these terms are as clear as the price.
The offer, in the same words every time
- Free valuation, answer in 24 hours
- Zero upfront costs
- Commission only at closing
- NDA before your brand name is shared
Valuations are estimates based on the data the client provides. They are not an appraisal or a guarantee of sale or price.
Where to read more
- About WiseExit: the founder and what we believe about a real Exit.
- FAQ: valuation, costs, process, confidentiality, payment and after the sale.
- Blog: guides on valuing, preparing and selling an eCommerce brand.
- llms.txt: a plain-text index of the site for AI assistants.